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Rediscover the beauty of Japanese crafts.
The MOTTAINAI project also aims to breath new life into traditional arts and crafts. Many are renowned for their refined perfection and artistry. To let such culture become lost is truly "Mottainai" (wasteful).
The MOTTAINAI Arts and Crafts section focuses the spotlight on artisans who guard the ways of tradition and applies their skills to make new collaborative products with a modern taste.

In addition, a portion of the sales will be donated to the Green Belt Movement to aid in their reforestation activities.
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